http://waternoice.com/2009/03/06/doing-a-world-of-good/ Online magazine for Indian Americans in the Bay Area Thu, 09 Feb 2012 23:31:19 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://waternoice.com/2009/03/06/doing-a-world-of-good/comment-page-1/#comment-2796 Geeta Padmanabhan Sat, 07 Mar 2009 04:30:20 +0000 http://waternoice.com/?p=1708#comment-2796 Thanks for reminding me of "fair trade" products! I once bought lovely wooden toys at a "fair trade" exhibition. My grandchildren love them! But the guys at the exhibition told me it was very difficult to sell their products since most of our buying decisions are based on what we see in ads. And big companies have big ad budgets, far exceeding the cost of the product. Fair traders can't match them. Finally, it is the consumer who ends up paying for those aggressive marketing strategies. Bottled water is a case in point. Thanks for reminding me of “fair trade” products! I once bought lovely wooden toys at a “fair trade” exhibition. My grandchildren love them! But the guys at the exhibition told me it was very difficult to sell their products since most of our buying decisions are based on what we see in ads. And big companies have big ad budgets, far exceeding the cost of the product. Fair traders can’t match them. Finally, it is the consumer who ends up paying for those aggressive marketing strategies. Bottled water is a case in point.

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