Bay Area residents are quite familiar with Ray Mitra – if not personally then through the terrific Bollywood parties and cultural events his non-profit organization Induz organizes. Induz's mission has always been to use events to generate funds for deserving non-profits within the community and back in India. A significant part of the proceeds is donated to organizations like Sankara, Bring-a- Book Foundation and CRY. “Our tag line used to be ‘Great events, greater causes’,” says Ray.
After planning several successful events, it started bothering Ray that he and his fellow organizers could not see the use the funds generated were being put to. The non-profits supported by Induz were working in the necessary fields of health and education of underprivileged people and children in India, but Ray wondered if anything was being done to give these children exposure to the healing power of art and music. “Studies have shown that involving kids in art at a young age improves focus and concentration,” says Ray, who belongs to a family steeped in both performance and graphic art, “and it made sense for me to start a venture that would pay attention to this neglected area.” Continue reading

