By Vidya Pradhan
Stepping into Swati Couture’s tiny studio in Milpitas is like entering a fairy tale world, shimmering and sparkling with color. All around you are gorgeous dresses embroidered intricately and embedded with gems and sequins. Even at first glance it is evident that this is not one of your run of the mill desi outfit store, but a place for the princess in you.The creator of this magical queendom is Swati Kapoor, designer and style entrepreneur. She gives me a mini tour of the studio and I am captivated. The first stop is the hand painted sari line, developed specially for a fashion exhibition at the Pleasanton library. Each sari is like a painting, with detailed images of temples and other Indian icons. The work is astonishing, unique. “What about repeat value?” I ask her. “These are pieces that people wouldn’t forget.” “If you want repeat value, buy a t-shirt from Gap!” is her acerbic reply. Continue reading




