Tag Archives: entrepreneur

From finance to fitness

By Vidya Pradhan

Let’s face it..to many Indians, exercise for exercise’s sake is often considered a waste of time. After all, our agrarian ancestors depended on hard work in the fields and back-breaking efforts in maintaining the household to work off the lassi and ghee. Middle class homes featured simple, low calorie food, rich in seasonal vegetables and local grain. Options for eating out were limited to the local dhaba or udipi joint.

Today, our environment has had an explosion of food choices, from processed to fast food, but alas, our mindset has remained the same; which may explain why the South Asian Heart Center in El Camino Hospital is chock-a-block with young Indians with heart disease.

Shobha Reddy, fitness guru from Mountain View, is doing her bit to shatter this mindset and get us sedentary Indians off our couches and on to the gym floor. Once a portfolio manager with a mutual fund company in Mountain View, Shobha traded in stocks and bonds till a meeting with a personal trainer in 1998 made her focus on an investment in the health of the body rather than the health of her client’s finances.

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